Air Jordan 4 'London'

Expanding Jordan Brand’s iconic international city series, the Air Jordan 4 "London" pays tribute to the UK’s rich basketball culture and gritty street style. Swapping standard smooth nubuck for a rugged, textured execution, this regional exclusive brings a moody, pre-aged aesthetic directly to Tinker Hatfield’s legendary 1989 silhouette.

The upper is constructed with shaggy grey suede paneling accented by lighter Smoke Grey TPU eyelet wings and midfoot side netting. Rich Red Bark (rust brown) accents warm up the outsole tread and tongue Jumpman branding, while a sandy Hemp tone wraps the heel midsole. Distressed touches across the sculpted black midsole reinforce its raw, city-worn character.

Bespoke storytelling comes through in the details. The heel mustache features a raised translucent 'AIR' overlay resting over a bold 'LDN' graphic, while the inner tongue tag is embroidered with the quintessential British slang phrase "Say Less".

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